Cookie and privacy policy
Privacy notice
This privacy notice describes how we collect and process the personal data that we receive from you in connection with this website and how you can contact us if you have additional questions regarding our processing of your personal data.
What personal data Latour will process
Latour will process your personal data in accordance with the following description.
- Latour will process the personal data in order to achieve our legitimate interest of responding to your messages when communicating with us:
- Name, telephone number, email address, additional information provided by you in free text
- Latour will process the personal data in order to provide you with press releases based on your consent obtained when you start a subscription to our press releases.
- Name, email address, telephone number, company name
- Latour will process the personal data in order to provide you with printed information based on your consent obtained when you ordered the printed information.
- Name, postal address, company name
- Latour will process the personal data when you sign up for a webcast.
- Name, company name, email address
How and why Latour will use your personal data
In addition to the above-mentioned use and purposes, we use your personal data to administrate and improve this website, for our internal records, for statistical analysis about the use of the website.
Latour’s collection of personal data is based on the need to carry out the processes stipulated above. To the extent that Latour uses the personal data to improve this website or for analyzing statistics, the basis for collection of data is Latour’s legitimate interest to conduct such improvements and analysis. Since no sensitive personal data will be processed and the processing is limited, Latour has concluded that its legitimate interest to conduct the improvements and analysis takes precedence over your privacy interest.
The personal information collected and processed when communicating with us is based on our legitimate interest to support our employees, shareholders and stakeholders and to ensure traceability. Since you have provided the information freely and the processing is limited, Latour has concluded that your privacy interests do not outweigh our legitimate interest.
The processing of your email address when you subscribe to our press releases is based on your consent. After submitting your email address, you will receive a link to confirm your subscription.
The processing of your name and email address when signing up for our webcasts is based on your consent. Your information will be stored for 45 days after which it will be deleted.
Investment AB Latour store the data at Amazon Web Services Ireland. The personal identity data is stored in encrypted format.
|
Webform |
Contact |
Order Annual Reports |
Printed Annual Report |
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|
Encrypted |
Encrypted |
Encrypted |
|
Recipient |
Normal |
||
|
Message |
Normal |
||
|
Type (Digital/Printed) |
Normal |
||
|
Items (Yearly Annual Report) |
Normal |
||
|
Language |
Normal |
Normal |
|
|
Name |
Encrypted |
||
|
First Name |
Encrypted |
||
|
Last Name |
Encrypted |
||
|
Company |
Encrypted |
||
|
Street Address |
Encrypted |
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|
City |
Encrypted |
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|
Zip |
Encrypted |
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|
Country |
Encrypted |
Transfer of personal data
For the stated purposes, personal data will not be transferred to countries located outside the EU/EEA, European Economic Area.
The personal data that is collected and stored is exclusively used by companies within the Latour group, except in the following cases where we may submit the data to third parties:
- When required by law;
- To a buyer or a potential future buyer of our business, and/or;
- To the following categories of service providers appointed by Latour that provide services connected to this website or its functions, but only to the extent it is necessary in order to provide these services:
Subscription service: Visitors can register their e-mail address to receive Latour’s press releases.
Printed annual reports: Visitors can register their postal address to receive Latour’s annual report.
Webcast service: Visitors can enter their name and e-mail address to attend live webcasts.
Latour will take measures to protect all personal data transferred to such third party, or that has been transferred to other countries, in accordance with applicable data protection laws and as stated above.
How long Latour will store your personal data
Latour stores the personal data as long as it is necessary to fulfil the purpose for which the data has been collected. This means that Latour deletes your personal data when such data is no longer necessary to process a request, an order or to administrate your account or our client relationship. Statistics which has been anonymised may be saved thereafter.
Information and access rights
You may at any time request the rectification or erasure of your personal data. Please note however that deletion could mean that Latour cannot process requests or orders, or that your account expires. You have the right to request a copy of your personal data from our record. You have the right to request a limitation of the use of your personal data (for example if you deem the data to be incorrect) or the termination of use of your personal data (for example as regards the use of the data to improve Latour’s website). You are entitled to request the personal data used to process an order, to administrate your account or our client relationship in a machine-readable format which you are entitled to transfer to another data controller.
Cookies
A “cookie” is a small text file containing information which is stored on your computer. Cookies are only used for technical reasons and to facilitate your use of a website. One type of cookie will save a file permanently on your computer. It can thereafter be used to customise this website based on the user’s choices and interests. Another common type of cookie is the “session cookie”. When you visit a website, session cookies are sent between your computer and the server to collect information. Session cookies are not saved once you close your web browser. For more information about how cookies work, please be referred to www.allaboutcookies.org.
We are continuously working to improve latour.se. In order to do this we use Google Analytics to analyse our users behaviour on an anonymous and aggregated level. We also allow these tools to place and manage cookies on this website. The statistics are used to improve the user experience of this website.
If you do not wish to accept cookies you can change your web browser’s settings to automatically deny the storage of cookies or to inform you when a website wants to store cookies on your computer. Previously stored cookies can also be deleted through the web browser. More information can be found through your web browser’s support pages. Please note that certain areas and functions on this website require cookies and may not function if cookies are deleted or declined.
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Name |
Description |
Category |
Expiry |
|
__CookieConsent* |
This cookie name is associated with a JavaScript plugin which is used to comply with EU guidelines and alert users of the use of cookies on the website. |
Strictly necessary |
End of browser session |
|
_conv_v |
This cookie is the visitor-centric cookie that has a lifetime of max 6 months from the last update time. |
Strictly necessary |
End of browser session |
|
_conv_s |
Convert AB testing |
Strictly necessary |
End of browser session |
|
ASP.NET_SessionId |
General purpose platform session cookie, used by sites written with Microsoft .NET based technologies. Usually used to maintain an anonymised user session by the server. |
Strictly necessary |
End of browser session |
|
__RequestVerificationToken |
This is an anti-forgery cookie set by web applications built using ASP.NET MVC technologies. It is designed to stop unauthorised posting of content to a website, known as Cross-Site Request Forgery. It holds no information about the user and is destroyed on closing the browser. |
Strictly necessary |
End of browser session |
|
__cf_bm |
The __cf_bm cookie is a cookie necessary to support Cloudflare Bot Management, currently in private beta. As part of our bot management service, this cookie helps manage incoming traffic that matches criteria associated with bots. This is a CloudFoundry cookie |
Strictly necessary |
End of browser session |
|
_cfuvid |
The _cfuvid cookie is used by Cloudflare to distinguish individual users who share the same IP address for the purpose of enforcing rate limiting rules. |
Strictly necessary |
End of browser session |
|
_hjIncludedInPageviewSample |
This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's pageview limit. |
Optional |
End of browser session |
|
_ga |
This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners. For more information about Google's processing of your personal data, please consult Google's Privacy & Terms site. |
Optional |
End of browser session |
|
_gaexp |
Used to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in. For more information about Google's processing of your personal data, please consult Google's Privacy & Terms site. |
Optional |
End of browser session |
|
_hjIncludedInSessionSample |
This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's daily session limit. |
Optional |
End of browser session |
|
_conv_r |
This cookie name is used to hold the referral data for the current visitor, including source name, referral medium, and referrer search terms. It is overwritten each time the visitor comes from a new referrer. |
Optional |
End of browser session |
|
_ga_EJXD1T9KWN |
NAUsed by Google Analytics to identify and track an individual session with your device. |
Optional |
1 Years |
|
_hjid |
Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. |
Optional |
End of browser session |
|
_ga_V1VQCPSY6V |
NAUsed by Google Analytics to identify and track an individual session with your device. |
Optional |
End of browser session |
|
_gclxxxx |
This cookie is set by Google Analytics and is used to store and track conversions.Google conversion tracking cookie |
Optional |
End of browser session |
|
_hjTLDTest |
When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed. |
Optional |
End of browser session |
|
_uetvid |
This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. |
Optional |
End of browser session |
|
_hjAbsoluteSessionInProgress |
This cookie is used by HotJar to detect the first pageview session of a user. This is a True/False flag set by the cookie. |
Optional |
End of browser session |
|
ajs_anonymous_id |
These cookies are generally used for Analytics and help count how many people visit a certain site by tracking if you have visited before. This cookie has a lifespan of 1 year. |
Essential cookie |
End of browser session |
|
AWSALBCORS |
This cookie is managed by AWS and is used for load balancing.Used to attribute commission to affiliates when you arrive at the website from an affiliate referral link. It is set when you click on one of our links and used to let the advertiser and us know the website from which you came. |
Essential cookie |
6 Days |
|
AWSALBTG |
Used to attribute commission to affiliates when you arrive at the website from an affiliate referral link. It is set when you click on one of our links and used to let the advertiser and us know the website from which you came. |
Essential cookie |
6 Days |
|
ASP.NET_SessionId |
This domain is owned by Investis which provides functionality for load balancing and maintaining user sessions on the website. |
Essential cookie |
End of browser session |
|
AWSALBTGCORS |
Used to attribute commission to affiliates when you arrive at the website from an affiliate referral link. It is set when you click on one of our links and used to let the advertiser and us know the website from which you came. |
Essential cookie |
6 Days |
|
AWSALB |
AWS ELB application load balancerUsed to attribute commission to affiliates when you arrive at the website from an affiliate referral link. It is set when you click on one of our links and used to let the advertiser and us know the website from which you came. |
Essential cookie |
6 Days |
|
_fbp |
Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers |
Optional |
End of browser session |
|
_dlt |
This cookie is associated with Google's real time bidding advertising exchange. The main purpose of this cookie is targeting. |
Optional |
End of browser session |
|
ajs_group_id |
These cookies track visitor usage and events within the website. Cookies in this domain have lifespan of 1 year. |
Optional |
End of browser session |
|
_lfa |
This cookie is used by Leadfeeder to track visitor behavior on the website to build visitor profiles for improving site analytics and marketing effectiveness. |
Optional |
End of browser session |
|
ANID |
This cookie name is associated with advertising, specifically to check if MUID is transferred to ANID, a cookie used for advertising purposes. |
Optional |
End of browser session |
|
APISID |
This DoubleClick cookie is generally set through the site by advertising partners, and used by them to build a profile of the website visitor's interests and show relevant ads on other sites. This cookie works by uniquely identifying your browser and device. |
Optional |
End of browser session |
|
_gat_xxxxxxxxxxxxxxxxxxxxxxxxxx |
This cookie is part of Google Analytics and is used to throttle the request rate, limiting the collection of data on high traffic sites.Google Analytics Cookies |
Optional |
End of browser session |
|
anj |
This cookie contains data denoting whether a cookie ID is synced with an AppNexus partner. |
Optional |
End of browser session |
|
1P_JAR |
This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. |
Optional |
End of browser session |
|
_D9J |
This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. |
Optional |
End of browser session |
|
AID |
This cookie name is associated with Google Analytics and Google Ads which is used to link your activities on other devices you have previously logged into using your Google account. Based on this, the ads you see on your devices are coordinated and conversion events are measured. |
Optional |
End of browser session |
|
aam_uuid |
This cookie is associated with the Adobe Audience Manager ID - Data Management Platform (DMP). It is used to assign a unique ID when a user visits a website. |
Optional |
End of browser session |
|
ajs_user_id |
This cookie helps track visitor usage, events, target marketing, and can also measure application performance and stability. Cookies in this domain have lifespan of 1 year. |
Optional |
End of browser session |
For more information regarding the cookies used on this website please contact us at [email protected].
Contact information
Investment AB Latour, Reg. no 556026-3237 is responsible for the processing of your personal data, and requests to exercise your rights as stated above shall be addressed to
Investment AB Latour
Box 336
SE-401 25 Göteborg
If you have a complaint regarding the processing of your personal data by Latour you are entitled to report such dissatisfaction to the supervisory authority for the personal data processing of Latour, Datainspektionen.
Privacy notice, September 18, 2025